The Iowa-based agricultural start-up was looking to stand out in trade publications and on social media, so we gave them an updated look.

Haber Technologies Advertising Assets

Client: Haber Technology
Agency: Model Farm
Creative Director: Tony Thrush

Role: Lead Designer

Challenge: Increase brand visibility for an agricultural technology startup and help its advertising stand out in trade publications and digital channels.

Solution: We shifted the focus from technical diagrams to photography-driven creative, combining bold typography and compelling imagery to create more engaging advertising across print and social media.

Haber Tech specializes in grain drying & automation technology. They were looking to increase their brand recognition across different media channels.

The brand consisted of a logo, two colors, and diagrams of the tech. We decided to create ads that highlighted photography and typography, as well as the texture pulled from grain bins.

By laying photos and type we were able to create dynamic pieces that worked to capture a moment in time and increase interest without relying on diagrams and technical language.